If you have been struggling to understand why the EU insists on gdpr, it is time you realized it is for the benefit of everyone who is in business. Make sure you have handled this before opening the business to the public because the operations will run more smoothly. Even though the initial investment you will have to make for this might be high especially in hiring officers who have the necessary skills in data protections, once it is done you will not have to worry about that again. When you are serving your clients, collecting information about them is crucial in order to know how to serve them better and if there is a data breach the hackers can make this records public and this will not give you a good reputation with the community because it will be clear that they cannot trust you to keep their information private. Compliance to gdpr means the people doing business with you will not have to worry about data leaks and this is good for marketing purposes.
Loyalty is crucial when doing business and you need your clients to be loyal to you in order to expand the client base and gdpr is going to make it easy for you. If customers get reports that you are negligent is protecting business data, you should not expect them to bring business to you and this has been backed by research studies. You should be able to demonstrate to clients that you are not just concerned with making money but also making sure the data is safe and if your boardroom is i the front seat in cybersecurity then you will earn reputation points. Personal information provided by clients might get on the wrong hands where it is used in crimes and this will see you being slammed with legal suits. Do not wait until this happens to get a wake-up call because it will be too late.
GDPR also makes sure the data you have in your systems is accurate and clients will not just be checking their personal data but also have a chance to validate or inspect it. You will have data controllers the clients can get in touch with if there are errors which have to rectified. The information you have will improve and you will be able to make better strategies for the business when this happens. With the professionals in data controllers provided, you will not have to work that hard in data protection because they have the necessary skills to help with that making your work very easy.